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Toronto (November 4, 2016)
– Last night at the Airports Council International (ACI-NA)
2016 Excellence in Airport Marketing, Communications, and Customer Service Awards Gala
in Salt Lake City, Utah, it was announced that PortsToronto, the owner and operator of Billy Bishop Toronto City Airport (Billy Bishop Airport), won the award for Best Marketing Campaign
in North America in the Small Airports category for the multimedia It's My Airport
campaign starring actual airport passengers.
The ACI-NA Excellence in Airport Marketing, Communications, and Customer Service Awards recognizes the quality of work, talent, and creativity within the marketing and communications field of the airport industry and honours airport professionals that demonstrate expertise in various categories. The awards were established in 1990 and are considered one of North America’s most prestigious public relations honours.
The It’s My Airport
campaign was launched in April 2016 to spotlight the benefits of Billy Bishop Airport and generate greater awareness of the airport as a convenient travel hub and important piece of infrastructure for the City of Toronto. The marketing campaign highlighted the many traveller benefits and features that the airport offers by having actual passengers share why they love the airport. With a tagline of “It’s My Airport,” the campaign depicted real-life passengers recounting their travel experiences and providing the reasons why they choose to fly through Billy Bishop Airport. The passengers who participated were identified and approached through social media and were not paid or scripted.
“Who better to highlight the airport’s convenience, amenities and benefits than actual passengers sharing their stories about why they love Billy Bishop Airport?” said Deborah Wilson, Vice-President, Communications and Public Affairs, PortsToronto. “Receiving this award from Airports Council International is truly an honour and represents years of hard work and dedication to our excellence in customer service and public relations strategy, both by the communications team as well as all of those involved in the airport’s success story.”
About Billy Bishop Toronto City Airport (https://www.portstoronto.com/airport.aspx)
Billy Bishop Airport is Canada's ninth-busiest airport and welcomes 2.5 million business and leisure travellers each year. The airport is also Canada’s sixth-busiest airport with passenger service into the United States. Offering service to more than 20 cities in Canada and the U.S., with connection opportunities to more than 80 international destinations via our airlines’ networks, Billy Bishop Airport is an important international gateway and a key driver to Toronto’s economy, accounting for more than $2.1 billion in economic output each year and supporting 6,500 jobs, including 1,960 directly associated with the airport operations. The airport has recently won a series of passenger-driven awards, including being named one of the top airports in North America by Airports Council International’s (ACI) 2015 Airport Service Quality Awards and Skytrax 2016 World Airport Awards. Billy Bishop Airport was also recently named the fourth best international airport by Condé Nast Traveler.
About PortsToronto (http://www.portstoronto.com/)
For more than 100 years PortsToronto, (formerly the Toronto Port Authority), has worked with its partners at the federal, provincial and municipal levels to enhance the economic growth of the City of Toronto and the Greater Toronto Area. PortsToronto owns and operates Billy Bishop Toronto City Airport, which welcomes more than two million passengers each year; the Outer Harbour Marina, one of Canada's largest freshwater marinas; and, Terminals 51 and 52, which provide transportation, distribution, storage and container services to businesses at the Port of Toronto. PortsToronto is committed to fostering strong, healthy and sustainable communities and has invested more than $8 million since 2009 in charitable initiatives and environmental programs that benefit communities along Toronto's waterfront and beyond. PortsToronto operates in accordance with the Canada Marine Act and is guided by a nine-member board with representation from all three levels of government.
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Senior Manager, Communications & Media Relations
Tel: (416) 863-2065; Cell: (647) 298-0544